Colorblind Store Team Riders
Colorblind Store’s rider team gets stronger this season: joining Joona Alaverronen—who was already part of the team last year—is Iina Kurunsaari. Like Joona, Iina is an alumna of the Levi Snow Sports Academy, and after her years in Levi you may have run into her in both Ruka and Pyhä.
Over the past few seasons, Iina’s trophy shelf has grown impressively: last season she was crowned Queen of the Hill at Pyhä Freekend, and she is also the back-to-back reigning champion of the SBMC (Scandinavian Big Mountain Championship). Not bad! This season her sights are set on the FWT Qualifier competitions in the Alps!
We asked Iina and Joona a few quick questions so you can get to know our riders a little better. Their updates throughout the upcoming season will be posted regularly on our social media channels as well as our website. Best of luck to both of them for the season!
Get To Know Joona
Name: Joona Alaverronen
Hometown: Originally from Hanko, nowadays wherever I happen to be. Summers in the south. Early winter and spring in Pyhä.
Age: 22
Nicknames: Joona
Favorite ski resort: Pyhä, Riksgränsen
Dream ski destination: Canada
Where you’ll spend this season: Pyhä until early January, a couple of weeks in Japan, then Switzerland until the end of March. Spring in Pyhä and Riksgränsen.
Favorite skier: Marcus Goguen
Best skiing memory: Last winter’s runs in Arolla with Hujis and Jussi!
Go-to competition song: Let’s Fucking Die Tonight – VVV
Best food: A veggie burrito in the van after a day on the slopes
How often do you wax your skis? When I remember—or when they stop gliding
Favorite movie: Joona doesn’t have one
Must-have item in the mountains: Snacks
Morning or evening: Evening
What do you order at après-ski: A beer
Describe a perfect day: A good night’s sleep. Overnight snowfall with a nice fresh layer of powder. On the first lift heading up, aiming for tight lines. A solid charging day with friends. After riding, cooking and hanging out as a group. A few games of Yatzy and some beers.
Season goals: Develop as a competitive rider, gain more speed and confidence. Learn new tricks and bring them into freeride terrain.
Joona’s social media:
Instagram: joonaalaverronen
Instagram: joonaalaverronen

Get To Know Iina
Name: Iina Kurunsaari
Hometown: East Helsinki
Age: 21
Nicknames: Iinis, Iinuska, Double Champ
Favorite ski resort: Pyhä
Dream snowboard destination: Japan
Where you’ll spend this season: Pyhä and the Alps
Favorite snowboarder: Malou Peterson
Best snowboarding memory: On a bluebird day in Olderdalen, Norway, riding soft powder where you could see the sea as you rode—looked like you were riding straight into the ocean. The craziest view I’ve ever seen. On the same trip I also saw whales for the first time.
Go-to song on the mountain: It Was a Good Day – Ice Cube
Best food after a day riding: Some really good creamy pasta
How often do you wax your board? When I’m forced to or yelled at to do it
Favorite movie: 10 Things I Hate About You
Must-have item in the mountains: Goggles
Morning or evening: Evening
What do you order at après-ski: Ginger beer
Describe a perfect day: A sunny day after tons of new overnight snow; a good breakfast and good coffee; meeting friends who are all super hyped about the snow; everyone just sessioning the mountain and jumping around with excitement. Everyone’s having so much fun no one even wants to stop to eat. After the day, going out to eat with the crew and then to the sauna.
Season goals: A podium spot at an FWT Qualifier competition.
Iina’s social media:
Instagram: iinakurunsaari
TikTok: kurunsaariina
Instagram: iinakurunsaari
TikTok: kurunsaariina
